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Tourism SSM Wins Provincial Award

LOCAL2 Staff for local2 sault ste. marie
October 25th, 2012 at 1:26pm



tourism ssmThe Sault Ste. Marie Visitors’ Guide received the Best Printed Collateral Material award at the 2012 Ontario Tourism Awards.

With its “guide to new adventure,” Tourism Sault Ste. Marie effectively communicated that there is truly “something for everyone to do in the Soo”. This vacation planner and visitor guide set itself apart from traditional tourism publications by focusing on unique insights into the community and communicating the quality of local tourism experiences via compelling editorial features and photography.

The new approach meant a guide filled with stories and deeper information on major attractions, festivals, accommodations and businesses. As a result, the 2011 guide became the most requested Visitors’ Guide to Sault Ste. Marie.

The Ontario Tourism Awards celebrate excellence and innovation in the multi-billion dollar tourism industry, which is a key contributor to Ontario’s economic prosperity. Nominations were open to all organizations or individuals in the tourism industry operating in Ontario and were judged by an independent, third-party panel of industry and marketing experts. The Ontario Tourism Awards’ marketing category is sponsored by Smart Serve Ontario, a dedicated advocate for responsible alcohol service in the Ontario hospitality industry.

“Tourism Sault Ste. Marie used the power of storytelling to bring this increasingly popular northern destination to life for its readers and to really draw people into the idea of visiting,” said Ronald Holgerson, Interim President and CEO of the Ontario Tourism Marketing Partnership Corporation.


Ontario’s top tourism promotions were honoured at the province’s most prominent tourism awards gala at the London Convention Centre in London, Ontario.

The Ontario Tourism Awards celebrate excellence and innovation in the multi-billion dollar tourism industry, which is a key contributor to Ontario’s economic prosperity. Nominations were open to all organizations or individuals in the tourism industry operating in Ontario and were judged by an independent, third-party panel of industry and marketing experts.
This year’s winners are:
Marketing Awards
Best Tourism Advertising:
Ottawa Tourism

Best Marketing Initiative Under $25,000
City of Port Colborne

Best Tourism Marketing Partnership:
Stratford Tourism Alliance

Best Interactive Marketing:
Tourism Toronto

Best Printed Collateral Material:
Tourism Sault Ste. Marie

Journalism Awards

Best Travel Journalism:
Michael McCarthy

Best Travel Photography:
Robert Poulton

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