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Ontarians Sure Like To Drink
LOCAL2 Staff for local2 sault ste. marie
August 3rd, 2012 at 2:21pm
The LCBO is enjoying the most successful year in its history, helping to create jobs through promoting Ontario's wine and beer industries.
Through campaigns such as I Love Canada and goLOCAL sales of local beer and wine are increasing and customers are engaged by taking pride in supporting local producers. In 2011-12:
Sales from Ontario Craft Brewers led all product segments with almost 45 per cent growth as more consumers chose to "go local" with Ontario craft beers because of their premium quality and distinctive styles.
Sales of VQA table wines increased by nine per cent, reaching almost $106 million. Since 2006-07, sales of Ontario VQA wines have more than doubled, thanks to the craftsmanship of Ontario winemakers who produce high-quality, award-winning products.
Interest in premium wine and spirits continues to grow as VINTAGES releases some 6,000 products a year (120 to 150 new products are released every two weeks).
Overall, LCBO sales increased last year by 4.9 per cent, totalling $4.71 billion. Net income for the government rose $98 million to $1.658 billion, up 6.3 per cent.
In order to offer a better shopping experience, increase product selection and enhance service, the LCBO will embark upon its largest store expansion in history, opening approximately 70 new stores over the next two years. This will add almost 20,000 linear feet of Ontario wine shelf space in its stores.
Supporting local producers of Ontario wine and beers helps to create jobs and provide long-term economic benefits to Ontario communities. Revenues help pay for important public services, including health care, education and infrastructure.