One Year Later...
LOCAL2 Staff for local2 sault ste. marie
June 5th, 2012 at 10:27am
I feel that I have learned so much from my first year of being in business, the best advice I believe I have received is a better understanding on how to sell myself. Without being able to sell yourself, you will never be able to sell your business, especially in the service industry.
I had spoken to a few people I knew in the business community when I first started who had two main criticisms of my accounting practise. The first I received was the original picture on my website was from my University graduation and although that was many years ago, to them it made me seem under qualified and that I was a Chartered Accountant who had just left school with no experience. I changed it immediately. The second criticism was that they had a hard time doing business with me as an accountant as I was just starting out, and their businesses were very important to them. Two of the businesses that I had spoken with decided to give me a chance regardless, and last week I was speaking with one of them and they said they regret any hesitation they had as hiring me as an accountant; they were extremely impressed with the efficiency of my work. I changed their opinion immediately.
The motivational comments like this are what has helped keep my business going over the first year of operations. I have had two solid job offers from businesses I didn't meet until this year, positions I would have accepted with no question before I opened my own practise. I turned them both down. Regardless of the number of times I found myself staring at the phone, waiting for it to ring, hoping that it's a new or existing client with a bit of work for me to do, I would make this choice again.
The growth my accounting practise has had, is not what I expected. I have grown quickly and have received excellent word of mouth advertising from the small number of clients I started with. Am I going to consider myself a success or comfortable at this point? Absolutely not, both my business and I have growing to do but having my clients show confidence in me makes me know that this can work.
So what does the future hold? At the end of the month, I will be moving into a brand new office and I couldn't be more excited. I truly believe that the new office will be a much better fit for my business. For my first year anniversary celebrations; I have had mixed emotions from people I talked to, some say that I should throw a big party and invite all of my clients as a thank you, another said do something small, every dollar counts when starting a new business. I am not sure what I will do right now, but I do owe my clients a huge thank you, without allowing me to be your business partner; I would not still have my doors open today.
Understanding. Advising. Guiding. Your business is my business.
More than just an advisor, Troy McLaughlin Chartered Accountant is your business partner, my success depends on yours. For more information please visit www.ssmca.ca or call (705) 575-9889.